1. To establish and enhance brand image of company through modern tools in cost effective manner;
2. To be responsible for institutional sales;
3. To arrange promotional activities, focusing sales growth through effective marketing;
4. To create product awareness among general public;
5. To be responsible for outlet ambience both inside and outside keeping in view the nature of business; this includes facade of outlets;
6. To guage customer perceptions and expectations;
7. To actively coordinate with Regional Sales Managers and Zonal Sales Managers;
8. To prepare and present monthly reports as per company policy;