Senior Marketing Executive  
New Era Industries (SMC-Pvt) Ltd   More jobs from this company

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Job Title:   Senior Marketing Executive
Category:   Marketing
Total Positions:   1
Job Location:   Karachi
Gender:   Male
Age:   23 to 40 years
Minimum Education:   Bachelors
Degree Title:   B.B.A (Marketing) / Relevant professional certification
Career Level:   Experienced Professional
Minimum Experience:   3 Years
Salary Range:   PKR 45,000 to 60,000 per Month
Apply By:   Aug 25, 2021
Job Description:

  • Maintaining company social media presence across all digital channels.

  • Combines traditional marketing and social media management skills to build and enhance company social media presence, including customer understanding, promoting brand-focused interactive and expanding opportunities for revenue.

  • Carry out Competitor Analysis and identify best marketing activities.

  • Perform research on current benchmark trends and audience preferences.

  • Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.

  • Stay up to date with latest social media best practices, trends and technologies.

  • Measuring and reporting on the performance of all digital marketing campaigns by building reporting dashboards to present RoI, P&L.

  • Scheduled market visits required as assigned by management.

  • Organize and oversee the execution of BTL, outdoor campaigns and exhibitions.

  • Conduct market research to analyze consumer behavior e.g. purchasing habits, trends and preferences and to introduce new product ideas.

  • Assists to plan, prepare and manage the publications, product catalogs and marketing collateral.

  • Design and manage product packaging.

  • Manage product photography, source files and database

  • Planning and executing digital marketing campaigns, including website, SEO/SEM, email, social media (LinkedIn, Facebook, Twitter etc.) Google Ads, corporate blogs and display advertising.

  • Other tasks and duties as assigned by manager.

Company Information
Company Name:  New Era Industries (SMC-Pvt) Ltd
Company Description:
New Era Industries (SMC-Pvt) Ltd. engages mainly in metal (aluminum) extrusions, aluminum alloys, aluminum composite panels and building materials for the local and export markets.
Our other products include:
UPVC Window & Door Systems
Aluminum Window & Door Systems
PVC Wall & Ceiling Systems
PVC Cable Ducting
Dealing in Building Materials & Aluminum Alloy

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