Job Responsibilities:

• Utilize customer information assets within the organization using Business Intelligence and Analytics technology to support business requirements.
• Campaign Management.

• Automation of Processes.

• Monitor and evaluate reporting employees

• Undertake performance management

• Ensure the achievement of set targets as per the set responsibilities for Customer Analytics and Campaign Management team.

• Ensure that customer information quality is established as a strategic work stream to ensure customer information is consolidated across all sources to provide a single view of the customer.

• Maintaining Customer Database

• Meet all internal information requirements for the Marketing organization through a combination of standard and adhoc reporting applications.

• Optimally utilize systems and processes to automate campaign management. Handle direct marketing channels (CCC, SMS, Email, Direct Mail, Interactive IVR etc.) to increase the efficiency of marketing campaigns through these channels.

• Highlight training and knowledge transfer requirements for cross functional learning and expertise development

• Implement roadmap and calendar for all targeted marketing campaigns/activities.

• Follow activities for running targeted marketing campaigns to generate additional revenue.

• Conduct campaign management for revenue generation through all segments (Consumer, Business, Prestige, Youth etc.) and across all product lines (Fixed, Mobile, Broadband etc.).

• Handle user requirements, performance issues, infrastructure constraints, technology limitation and analyse the business impact on BI investments.
• Use BI tools in accordance with the PTCL’s  business objectives.

Eligibility Criteria: Education:

• Bachelors degree in Business Administration / Management Sciences